Clik here to view.
Data privacy and the role of email marketing
Updated October 2021 There are some recent changes in the data privacy space that I’d like to talk about along with the role of email marketing. Third-party data is going away soon. Firefox and Safari...
View ArticleClik here to view.
SPF, DKIM, and DMARC explained
He hops into the car (making sure to take his driver’s licence along) and heads for the airport. At the airport he presents his passport, complete with visas for travel, and boards the plane. When he...
View ArticleClik here to view.
5 killer performance metrics for your email newsletter
Join me for a 30-minutes as I take you through the 5 killer performance metrics you should be using for your email newsletters. What you’ll learn in under 30 minutes: – The five newsletter success...
View ArticleClik here to view.
How to tweak your emails for dark mode
What is Dark mode? Dark mode is a display setting for user interfaces such as phones and laptops. Instead of the default dark text showing up against a light screen (known as ‘light mode’), a light...
View ArticleClik here to view.
Webinar: Digital Accessibility
That figure is astounding. Awareness of accessibility broadens inclusion. What is essential for some is useful for all and leads to better design and user experience. Join us for a thought-provoking...
View ArticleClik here to view.
How does a blind person read their email? Seven conditions to consider when...
If you want to create your email content to be accessible, then this article will help you to understand various conditions faced by people in your audience. About 15% of your clients face permanent...
View ArticleClik here to view.
Why your business needs to care about inclusive design and accessibility
I love how this article featured in the Big Hack’s blog groups the reasons for businesses to care about accessibility and inclusive design, into opportunities and risks. That got me thinking about...
View ArticleClik here to view.
4 powerful ways you can make your email newsletters (more) accessible
Let me start off with this important reminder: there is no perfectly accessible website, app, social media post, or emailer – unfortunately there will always be someone who for some reason is excluded...
View ArticleClik here to view.
Plain text vs html email: which is best?
Which is best? They each come with their own set of pros and cons. Let’s start by quickly highlighting the differences between the two. What is the difference? A text email is an email format...
View ArticleClik here to view.
Gmail’s sender authentication updates – February 2024
In February 2024, stricter requirements for reaching Gmail recipients will apply. Gmail is setting clear guidelines for all senders, as well as clear guidelines for bulk senders. “Bulk senders”...
View Article
